Casey Reid — Interaction Design
My account

Customer Portal

Customer Portal project preview
Early wireframes and user flows

Background

Process

Research

Facilitated contextual inquiry across 12 locations, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Outcomes

25% increase in daily active users. Since shipping, we've measured 18-point NPS lift.

Customer Portal

Shipping quality design requires collaboration and iteration. I've learned why . The implications matter for teams and organizations.

Conclusion

Whether you're designing your product, this approach resonates.